ABOUT US
About Maxwell Nelson – Owner of HAUS of Umage
Personal Journey & Passion for Electrology
My journey into electrology was driven by a deep desire to make a positive impact on people’s lives. Throughout my training, I’ve witnessed firsthand how permanent hair removal can truly transform someone’s confidence and sense of self. One of the most memorable moments during my education was when a client shared, “When I looked in the mirror, I finally felt like I could smile again.” Another client, after completing their treatment, tearfully said, “For the first time, I was able to nuzzle my baby’s head.” These experiences reaffirmed my passion for helping people feel their best.
The power of electrology lies not just in the physical transformation but in the emotional healing it brings to my clients.
Professional Background & Philosophy
I was trained at one of the top electrology schools in the country, Cameo College of Essential Beauty in Murray, Utah.
I earned a Letter of Recommendation from the school’s director, placing me among the top 10 students out of over 200. With a 101% attendance rate, a 96% grade point average, and a 37% retail-to-service ratio, I committed myself to excellence. My training includes Barbicide certification, ensuring safe and hygienic practices for all clients.
My approach is rooted in knowledge and care. I’ve dedicated myself to mastering the craft of electrolysis and its aftercare, understanding every ingredient’s role in promoting healing. This knowledge allows me to provide the highest quality of care to each client.
What Sets US Apart
At HAUS of Umage, I run my business with professionalism and purpose. While many in the field treat electrology as a secondary income, I’ve structured my business with effective systems to serve my clients efficiently. From straightforward online booking to an informative website, I am committed to providing a smooth and professional experience for each person I serve.
Brand Values & Client Relationships
The mission at HAUS of Umage is to empower individuals by revealing the beauty and confidence beneath the surface. I aim to provide transformative experiences—whether it’s helping those transitioning gender, offering relief to clients with PCOS, or simply helping someone embrace a smooth, hair-free look.
Empathy is at the core of how I work. I understand that electrology is a vulnerable service, and my goal is to ensure every client feels supported, understood, and seen throughout their journey.
Location, Services & Accessibility
I am based in Bountiful, Utah, and am happy to serve clients from all areas. I offer complimentary 30-minute consultations for first-time clients with the purchase of a 20 or 50-minute session. Consultations and appointments can be booked directly on my website or through SquareUp.
Vision for the Future
As HAUS of Umage grows, I envision expanding my services and offering new opportunities for others in the electrology field. I’m committed to making it easier for those interested in this rewarding profession by providing a professional space to work without the hassle of starting from scratch. I also plan to incorporate laser hair removal into my services, as the combination of electrolysis and laser can offer exceptional results for clients.
My long-term goal is to create “The Umage Collective”—a space that includes a variety of cosmetic services, such as microneedling, chemical peels, and medical treatments like Botox and dermal fillers. The name “Umage” means to go the extra mile, and that’s exactly what I aim to do with every client I serve.
Personal Details
When I’m not working, you’ll find me indulging in my other passion—real estate. I’ve been a real estate agent for five years and enjoy helping people navigate the complexities of buying and selling homes. Outside of work, I’m a travel enthusiast, and I’m planning to learn a new language in 2025. I also enjoy video games, cars, fitness, and spending quality time with family. Though I’m a member of the LGBT community, I find balance in my diverse interests, from the “typical male” side of me to the sensitive and creative part.
Practical Information
My business hours are Monday through Friday from 9:00 AM to 5:00 PM, though I’m open to offering flexible appointments for a convenience fee. You can reach me via email at hausofumage@gmail.com, on my website at www.hausofumage.com, or through Instagram and Facebook @hausofumage.
Ready to begin your journey?
Book your complimentary consultation today and take the first step toward a smoother, more confident you!
Haus Of Umage 